M.Roberts Media is a family-owned company that traces its roots back to Morris Roberts' role in a conglomerate that acquired the Victoria Advocate in 1942. In 1961, Roberts purchased all stock and became sole owner of the Advocate. He shared ownership with his son, John M. Roberts, who serves as Chairman of the Board, and daughter Catherine R. McHaney, who is Secretary-Treasurer. The third generation of family leadership is embodied in Roberts' grandson, Stephen McHaney, who is publisher of the Longview News-Journal as well as President of M. Roberts Media, and Dan Easton, who is married to his granddaughter, and is publisher of the Advocate. 

1942 Morris Roberts is part of a conglomerate that purchases the Victoria Advocate

1961 Morris Roberts purchases all stock and becomes sole owner of the Victoria Advocate

2012 (June) The Victoria Advocate Publishing Company forms Texas Community Media, LLC to acquire the Longview News-Journal, The Marshall News Messenger, The Panola Watchman plus weeklies including the Atlanta Citizens Journal, The Big Sandy & Hawkins Journal, Bowie County Citizens Tribune, Cass County Sun, The Daingerfield Bee, The Glade Mirror, The Grand Saline Sun, Lindale News & Times, Mineola Monitor, The Pittsbugh Gazette and Wood County Democrat

2012 (November) Texas Community Media sells Atlanta Citizens Journal, The Big Sandy & Hawkins Journal, Bowie County Citizens Tribune, Cass County Sun, The Daingerfield Bee, The Glade Mirror, The Grand Saline Sun, Lindale News & Times, Mineola Monitor, The Pittsbugh Gazette and Wood County Democrat

2015 M. Roberts Media is formed to encompass both Victoria Advocate Publishing Company and Texas Community Media